Etiqueta: Interbrand Madrid | Esencia de Marketing

.mejs-overlay-button{--wpr-bg-f8dde0d5-42a9-4759-a67d-dbbf1635879b: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.mejs-overlay-loading-bg-img{--wpr-bg-50b6f3f5-7ee9-4bd1-b76d-d5c8c28e9714: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.mejs-button>button{--wpr-bg-1154ae41-cd44-44f3-a308-b377defffe41: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.tp_recent_tweets li{--wpr-bg-6f04e340-a795-4f99-b924-df1c238b8b89: url('https://esenciademarketing.es/wp-content/plugins/recent-tweets-widget/assets/tweet.png');}.pp-form-wrapper select{--wpr-bg-d94a2767-c7f3-48e9-8546-291c6e032e48: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/frontend/arrow-down.png');}a.pp-button-social-login .ppsc-google{--wpr-bg-e74823eb-e659-4112-9636-0932a3f3e247: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/google.svg');}a.pp-button-social-login .ppsc-vk{--wpr-bg-21b0b265-ef0e-43b3-8bf3-d509700d22be: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/vk-fa.svg');}a.pp-button-social-login .ppsc-microsoft{--wpr-bg-51d405dc-8bb0-46cd-a56c-dcad70a65e18: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/microsoft.svg');}a.pp-button-social-login .ppsc-amazon{--wpr-bg-ffdb8742-ba1f-4d02-92d0-ac732c146f79: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/amazon.svg');}a.pp-button-social-login .ppsc-yahoo{--wpr-bg-b27d09d5-e6c4-4b6e-ba54-1260b16c77be: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/yahoo.svg');}a.pp-button-social-login .ppsc-wordpresscom{--wpr-bg-baabccd8-0af2-4867-9735-8ec68afb5d09: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/wpcom.svg');}a.pp-button-social-login .ppsc-facebook{--wpr-bg-920ed50f-08bb-46d7-a229-c37c6be10b55: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/facebook.svg');}a.pp-button-social-login .ppsc-twitter{--wpr-bg-c8d8f5d9-531d-48f7-8b45-e0d51a060217: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/twitter.svg');}a.pp-button-social-login .ppsc-linkedin{--wpr-bg-8fa6cb4c-f52d-4285-9b49-425fd1eac7fc: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/linkedin.svg');}a.pp-button-social-login .ppsc-github{--wpr-bg-25c8db58-feb7-49b9-af90-f205c28b0e93: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/github-fa.svg');}.youtube_channel .ytc_thumb>span:before{--wpr-bg-b75aeb2d-9a64-44c2-bd58-7a3157542235: url('https://esenciademarketing.es/wp-content/plugins/youtube-channel/assets/img/yt_play.png');}#portfolio a.thumb:hover{--wpr-bg-5439835f-797a-4245-9c86-bd327233df22: url('https://esenciademarketing.es/wp-content/themes/canvas/images/portfolio-hover.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-344abc67-1803-49d1-89c5-944b2cb18044: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-4e8c4581-78d4-4731-b662-51a6db676394: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-8d94a2f6-2165-4792-a9a4-5e132e78a350: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-f458c8a6-27fb-4101-911a-e717710d6c90: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-94f53e43-d94f-4587-aa4c-82a8ebd5ab56: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-3fe65f14-2979-46eb-bd58-53f0a92d2e1b: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-fa8037c7-a1ee-4c28-a878-fdd862f0b923: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-08fec2b5-5bee-4312-9acb-83623a51d6d3: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-642f1f48-f873-4d46-944a-b578290c6696: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-7bd650da-ef69-41a5-b9b3-bd2395718013: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-c1912b93-4cff-49bd-9cf4-e1333d6edbcd: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-246d86a3-7679-4922-afd9-c802efaefc7d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#header .header-widget .widget_search .searchform button{--wpr-bg-c5e00cbf-6b13-4af4-b5e8-31401635956d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-buscar.png');}.home .bloque6 .bannernewsletter-wide{--wpr-bg-83596cff-e950-418a-a065-7d535ae0a0a5: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/edm-logo-cuadrado.png');}#navigation ul.nav li.tv a{--wpr-bg-cb979fc0-13f3-410f-9a95-0c25929870aa: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-111b0699-5cd8-477a-aa44-8813f63ece59: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-b014b84d-ebf0-4458-bd90-02bb53ac1cd3: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-78bf9c26-dfe6-41fc-9ff5-61412ebb1654: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-9d0b5df4-ca96-419f-a977-d195f72a0a84: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-6bb12cd8-b588-4828-9c5f-797c58909c93: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-10c1bd11-605d-4910-beec-9ecd200479c5: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-fd8cfa65-3842-4de4-b455-deb557d067b1: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#footer-widgets .footer-widget-2 #recent-posts-2 h3:before{--wpr-bg-2360afaf-a776-4189-a4fd-9ec1d7358aef: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/woman.svg');}#footer-widgets .footer-widget-3 #archives-2 h3:before,#footer-widgets .widget_media_video h3:before{--wpr-bg-33529531-d9a0-41ed-a584-5cd5ba91fdaa: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/board.svg');}.woo-sc-box.alert{--wpr-bg-be96de69-afaa-451c-96cc-c93332cd804e: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-box.download{--wpr-bg-d3ea6101-71e9-4152-9289-ed03b6fbb2df: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-box.tick{--wpr-bg-c5cd9162-c5e6-4483-b5a1-c9d6deb6fdaf: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-box.info{--wpr-bg-494b4f30-56bf-4dc1-9783-49236927ecff: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-box.note{--wpr-bg-1890c9d1-0fa1-4e1e-8993-181abc1a089b: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-info{--wpr-bg-ab93fe21-81b0-488a-8238-dd053df79528: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}a.woo-sc-button span.woo-download{--wpr-bg-9e1719f5-98ca-4983-820c-fd199d184e73: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}a.woo-sc-button span.woo-tick{--wpr-bg-63912380-71c3-4e60-94cb-98c5e616e348: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}a.woo-sc-button span.woo-note{--wpr-bg-508946a3-da51-470d-907d-013f6d74843f: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-alert{--wpr-bg-b232dcfc-2369-4028-9fe1-8e70a22e452e: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-quote p{--wpr-bg-e46c9c68-33e9-4b40-b941-8c5e25bedbac: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/quote.png');}.woo-sc-ilink .download{--wpr-bg-b3167605-3c0b-46b7-8cc9-e5b431cc39ec: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-ilink .tick{--wpr-bg-0551dd38-c331-4657-84e2-0606f34a544f: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-ilink .info{--wpr-bg-0368bba0-afa8-4a60-b061-6c1cdad3ff07: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-ilink .note{--wpr-bg-0cc6f397-f68e-4103-b5cf-655bca87c12a: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}.woo-sc-ilink .alert{--wpr-bg-8d718621-231f-40a3-81cc-b226732cb7dd: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.shortcode-toggle h4 a{--wpr-bg-b36d0bc9-9c36-4bc6-9ae0-307f8995fdc9: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-close.png');}.entry .shortcode-unorderedlist.tick ul li,.shortcode-unorderedlist.tick ul li{--wpr-bg-d6855db9-05d4-4936-aae8-44e102940f37: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-tick.png');}.entry .shortcode-unorderedlist.red-x ul li,.shortcode-unorderedlist.red-x ul li{--wpr-bg-c0772546-1353-4230-a340-54a918299def: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-red-x.png');}.entry .shortcode-unorderedlist.bullet ul li,.shortcode-unorderedlist.bullet ul li{--wpr-bg-11b7eb9b-8fc8-4daa-b08a-c0da91a3ee2d: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-bullet.png');}.entry .shortcode-unorderedlist.green-dot ul li,.shortcode-unorderedlist.green-dot ul li{--wpr-bg-adca6936-e6fa-468e-85d2-1cd51ac99671: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-green-dot.png');}.entry .shortcode-unorderedlist.arrow ul li,.shortcode-unorderedlist.arrow ul li{--wpr-bg-9f55338a-1d24-47db-8841-e64b5f4573a2: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-arrow.png');}.entry .shortcode-unorderedlist.star ul li,.shortcode-unorderedlist.star ul li{--wpr-bg-dc650ea5-c9eb-4dbc-8d54-8df44aa2bf27: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-star.png');}.shortcode-toggle.closed h4 a{--wpr-bg-bc07d919-3139-46eb-bdbc-92ebf3f38577: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-open.png');}.rll-youtube-player .play{--wpr-bg-7a26c595-4d4c-4ad6-b2ca-701f1fc0b501: url('https://esenciademarketing.es/wp-content/plugins/wp-rocket/assets/img/youtube.png');}

Menú

Best Global Brands 2021: el análisis de Nancy Villanueva

Por Nancy Villanueva | CEO de Interbrand, Iberia & Oriente Medio

octubre/2021

Best Global Brands 2021 . La última edición del informe Best Global Brands, de Interbrand, es histórica por dos motivos…

Cuando una marca, rompe la alineación entre lo que dice que es y lo que hace, sufre un golpe de reputación: Facebook, un ejemplo

Por Mar Heras |

diciembre/2019

Héctor Saracho, head of Strategy de Interbrand De branding “en estado puro” hablamos con Héctor Saracho, head of Strategy de…

“Será necesario impulsar Iconic Moves”

Por Nancy Villanueva | CEO de Interbrand, Iberia & Oriente Medio

noviembre/2019

Nancy Villanueva, directora general de Interbrand Madrid En la actualidad, las marcas globales se enfrentan a un escenario complejo marcado…

David Cano vuelve a Interbrand Madrid como nuevo director creativo

Por Redacción B.H.

febrero/2018

David Cano repite en Interbrand. Esta vez ocupando el puesto de director creativo en la consultora global de marca. Cano…