Marketing internacional y estrategia de marketing. Branding

.mejs-overlay-button{--wpr-bg-08bed104-0d21-49a3-8a51-d79000984c78: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.mejs-overlay-loading-bg-img{--wpr-bg-01e306af-a89e-412b-89fd-5afaba13bed6: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.mejs-button>button{--wpr-bg-2d0280c5-4170-433c-9dd5-43254adccf44: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.tp_recent_tweets li{--wpr-bg-f455474f-4658-47f0-bb3f-2dcc4ba8af1e: url('https://esenciademarketing.es/wp-content/plugins/recent-tweets-widget/assets/tweet.png');}.pp-form-wrapper select{--wpr-bg-822aedd6-04a1-424b-aad7-4c7f3c6246a0: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/frontend/arrow-down.png');}a.pp-button-social-login .ppsc-google{--wpr-bg-90d64586-d74b-434d-b993-2b9b7098d48f: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/google.svg');}a.pp-button-social-login .ppsc-vk{--wpr-bg-23cf9ecf-43e0-462f-b3be-41cb6524e8f1: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/vk-fa.svg');}a.pp-button-social-login .ppsc-microsoft{--wpr-bg-75c1f2b2-04c4-4d72-8b28-8899df6a4207: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/microsoft.svg');}a.pp-button-social-login .ppsc-amazon{--wpr-bg-6373b8f2-42c9-4975-94a4-a298d3a4e187: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/amazon.svg');}a.pp-button-social-login .ppsc-yahoo{--wpr-bg-a1f22670-e5ff-4b17-8dc0-5ca4911f081a: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/yahoo.svg');}a.pp-button-social-login .ppsc-wordpresscom{--wpr-bg-ad47bfd7-9b64-472e-8eec-abf53170a7a4: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/wpcom.svg');}a.pp-button-social-login .ppsc-facebook{--wpr-bg-d8b4cb92-eb5a-4d7a-921a-f4645b672d64: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/facebook.svg');}a.pp-button-social-login .ppsc-twitter{--wpr-bg-ae911fd5-8a61-4d36-9cdb-c0dc5a03def0: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/twitter.svg');}a.pp-button-social-login .ppsc-linkedin{--wpr-bg-ce956a73-64ba-43e8-ad9d-e2f0f1a62098: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/linkedin.svg');}a.pp-button-social-login .ppsc-github{--wpr-bg-b9eeebe0-49e2-4568-a387-fd2f41ab2ed9: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/github-fa.svg');}.youtube_channel .ytc_thumb>span:before{--wpr-bg-54731ce5-0b5e-42ac-9601-f936d8d3657b: url('https://esenciademarketing.es/wp-content/plugins/youtube-channel/assets/img/yt_play.png');}#portfolio a.thumb:hover{--wpr-bg-6ac77099-86f0-43e8-840f-e74f44307a39: url('https://esenciademarketing.es/wp-content/themes/canvas/images/portfolio-hover.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-a7388434-7259-435a-b70a-c5d1590c4907: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-1abd8678-bc8f-4a8c-ba8e-56725e95567d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-22f7eee7-b43f-4692-a03f-88bfd86d4484: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-c97dcd92-f5f6-43c3-bcc5-ca037af3e37a: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-f3bba45d-a60e-4dfc-8647-9ad8d6b3b4c7: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-8ef53863-fa99-442a-8515-39aafc3885da: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-69252dc5-5dab-4b74-ab7d-e341cd26daac: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-ebf2c14c-a706-4d77-ab19-97a24ab8533d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-3ce81dba-80eb-4a27-962d-9fb326d2a156: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-8978b398-5496-4c36-9521-679e3f7f5462: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-4de5a196-6fb9-4b73-9c15-763d9b9445f3: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-1b7966fa-bf89-4f4f-a162-b425fdef4a80: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#header .header-widget .widget_search .searchform button{--wpr-bg-998c5980-f050-499f-87b9-069d7b591c53: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-buscar.png');}.home .bloque6 .bannernewsletter-wide{--wpr-bg-19aa7f46-0402-45d2-8b01-8ef0eecb15b5: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/edm-logo-cuadrado.png');}#navigation ul.nav li.tv a{--wpr-bg-33601c55-7cde-4ed9-a81e-1b108d591d26: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-6bc968db-14b2-4015-93aa-262d83b35858: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-dca75946-0291-4458-9c30-09b6e97f533a: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-80380abe-e4b7-4962-970c-4c739a11c83e: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-6d6fe59b-39de-4bce-8e5d-3454101095aa: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-b996e631-fb42-4277-a6da-6909deb332ea: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-daba4d75-ca10-40ba-acb5-18809072a481: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-8cae1383-2291-4f0f-8c17-044b2e45cca3: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#footer-widgets .footer-widget-2 #recent-posts-2 h3:before{--wpr-bg-79d30135-cde8-494a-9acc-b67f4a05d2a3: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/woman.svg');}#footer-widgets .footer-widget-3 #archives-2 h3:before,#footer-widgets .widget_media_video h3:before{--wpr-bg-bc3daf3d-ae3e-4d8f-8322-41fabb27c425: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/board.svg');}.woo-sc-box.alert{--wpr-bg-5f1cfc00-d5d6-4d6c-8fdc-639b1bf2e65a: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-box.download{--wpr-bg-0a41c281-31a0-4a57-b86d-e2176e22f303: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-box.tick{--wpr-bg-88036fe6-126b-4999-8413-f91469325d54: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-box.info{--wpr-bg-e6a08483-108c-436a-8575-c49ecbf17a66: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-box.note{--wpr-bg-61ad99c1-5100-4c0d-9a0a-f83c7f2038db: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-info{--wpr-bg-8df77c9e-73bd-4e75-bda0-1dc6743a0113: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}a.woo-sc-button span.woo-download{--wpr-bg-ff144eea-ca65-413b-96e2-3f4fa760e381: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}a.woo-sc-button span.woo-tick{--wpr-bg-07d9e336-0168-45d6-9001-6018386e3b61: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}a.woo-sc-button span.woo-note{--wpr-bg-10caad93-aceb-4a4f-8879-96937a7ec0ad: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-alert{--wpr-bg-7fd209b3-6a56-4ed9-83cd-cdeb4576c1c3: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-quote p{--wpr-bg-797ce36d-f6c0-49de-a4c2-e4277f5ea0de: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/quote.png');}.woo-sc-ilink .download{--wpr-bg-78ab04cf-d14c-4542-bacb-db108c870e2b: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-ilink .tick{--wpr-bg-75371f30-3a5e-47ca-9a19-ac069942e788: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-ilink .info{--wpr-bg-71780739-edd0-42bc-bab2-06dcebe3eae1: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-ilink .note{--wpr-bg-346c4fc2-6720-4ccc-94d1-172fa8e80d9f: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}.woo-sc-ilink .alert{--wpr-bg-d66b3558-347b-4ee7-83d0-544806e98bf3: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.shortcode-toggle h4 a{--wpr-bg-d1bd50db-809e-4ff1-aaff-4ce093517fc1: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-close.png');}.entry .shortcode-unorderedlist.tick ul li,.shortcode-unorderedlist.tick ul li{--wpr-bg-db1c6b5e-c4a2-4abc-8822-68ec445ad131: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-tick.png');}.entry .shortcode-unorderedlist.red-x ul li,.shortcode-unorderedlist.red-x ul li{--wpr-bg-5e83781c-b05f-47b4-9773-c1dae17e7234: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-red-x.png');}.entry .shortcode-unorderedlist.bullet ul li,.shortcode-unorderedlist.bullet ul li{--wpr-bg-1d3634e4-19b6-4b60-a373-a3094a1add82: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-bullet.png');}.entry .shortcode-unorderedlist.green-dot ul li,.shortcode-unorderedlist.green-dot ul li{--wpr-bg-c0c744ba-f0cc-4ec5-a88c-9e0ed0f1b429: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-green-dot.png');}.entry .shortcode-unorderedlist.arrow ul li,.shortcode-unorderedlist.arrow ul li{--wpr-bg-195132d6-44f0-4ea2-956d-4cb78528a846: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-arrow.png');}.entry .shortcode-unorderedlist.star ul li,.shortcode-unorderedlist.star ul li{--wpr-bg-d8b90b3b-333f-424c-b08c-3159df27a94a: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-star.png');}.shortcode-toggle.closed h4 a{--wpr-bg-7f1e8fab-41f3-400c-96ce-5014085ac000: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-open.png');}.rll-youtube-player .play{--wpr-bg-1275f4f9-6789-4363-8b14-c485deaf3471: url('https://esenciademarketing.es/wp-content/plugins/wp-rocket/assets/img/youtube.png');}

mayo/2019

En el libro, Marca País, un País como Marca, escrito por el fundador y CEO de MARCO de comunicación, Didier…

SCOPEN, se hace con el oro como representante del Festival Cannes Lions 2018

Por Redacción B.H.

noviembre/2018

SCOPEN está de enhorabuena. Por segunda vez, ha obtenido el oro al galardón “Festival Representative of the Year 2018” del…

La marca Caribe, la marca que no existe

Por Fernando Barrenechea | consultor de marca

abril/2017

Pocas regiones en el mundo generan asociaciones tan directas, claras y positivas como el Caribe. Estoy seguro de que, ha…

Marketing internacional: Por qué el vino español no cuaja en Hong Kong

Por Mar Heras |

septiembre/2015

La respuesta es muy sencilla: carece de reconocimiento. Su principal debilidad es que no existe una imagen muy definida de…

Menú

Marca País, un País como Marca

SCOPEN, se hace con el oro como representante del Festival Cannes Lions 2018

La marca Caribe, la marca que no existe

Marketing internacional: Por qué el vino español no cuaja en Hong Kong

esencia de marketing newsletter

Nuestros últimos tweets

Últimos artículos

Canal TV