Etiqueta: UNIE | Esencia de Marketing

.tp_recent_tweets li{--wpr-bg-d20b2bc5-dc42-499a-a43f-e78f28718632: url('https://esenciademarketing.es/wp-content/plugins/recent-tweets-widget/assets/tweet.png');}.pp-form-wrapper select{--wpr-bg-11ba2d87-f644-4795-9849-16f901949734: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/frontend/arrow-down.png');}a.pp-button-social-login .ppsc-google{--wpr-bg-23c7d615-32c4-4505-a337-2a9937201dd4: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/google.svg');}a.pp-button-social-login .ppsc-vk{--wpr-bg-e4370a8e-c486-4a3e-bea9-81102e3f627b: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/vk-fa.svg');}a.pp-button-social-login .ppsc-microsoft{--wpr-bg-6b7c32fe-1bde-4be3-9cef-283c820bc044: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/microsoft.svg');}a.pp-button-social-login .ppsc-amazon{--wpr-bg-5162e017-3dc5-4f7b-9ef7-78352744227d: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/amazon.svg');}a.pp-button-social-login .ppsc-yahoo{--wpr-bg-d35f2b9b-2003-4af7-9826-97fa22bc6624: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/yahoo.svg');}a.pp-button-social-login .ppsc-wordpresscom{--wpr-bg-23902d2a-b080-4d6a-9297-265ec862f758: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/wpcom.svg');}a.pp-button-social-login .ppsc-facebook{--wpr-bg-e1a49e07-3234-4394-b6a9-6c9f981f09c5: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/facebook.svg');}a.pp-button-social-login .ppsc-twitter{--wpr-bg-aa769e33-95af-4f75-917d-8eb7d904c54c: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/twitter.svg');}a.pp-button-social-login .ppsc-linkedin{--wpr-bg-06274941-84dc-4168-98b3-5e6aea576728: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/linkedin.svg');}a.pp-button-social-login .ppsc-github{--wpr-bg-c6a45365-175a-45a7-87d6-af60bc02b086: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/github-fa.svg');}.youtube_channel .ytc_thumb>span:before{--wpr-bg-4285f662-cc0c-40ad-8abd-f43bc41b57c8: url('https://esenciademarketing.es/wp-content/plugins/youtube-channel/assets/img/yt_play.png');}#portfolio a.thumb:hover{--wpr-bg-d334ece9-fc4e-49e6-94d2-6c256deece8a: url('https://esenciademarketing.es/wp-content/themes/canvas/images/portfolio-hover.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-7cd0169c-ddd6-4b70-b541-859a51084753: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-19b2a80f-72bd-4322-b71f-19ed3484056e: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-255e33de-bdbb-4aee-829f-fb2144063a5e: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-ba2aef6b-7b72-42f8-9dcd-b5e3d8325e05: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-c9f69e7d-3a69-45ca-abc9-8914ea72d160: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-db8454e2-4b27-45ad-bd91-c5228207925a: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-21dcbb50-5e33-44ba-9e64-2d2cedeee322: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-26e7c518-e670-4d86-b1e5-05746dc1399f: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-4d14253b-d4ea-41ca-9ff4-46d78a3a613d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-35242a6a-4e26-424f-816f-6c8d68b59942: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-a11bb763-5056-48b0-afb2-2bc704b3f592: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-5370affe-b679-4865-bd8e-d2f872db9dd7: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#header .header-widget .widget_search .searchform button{--wpr-bg-b29304ef-820c-4340-bacb-43233e9626eb: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-buscar.png');}.home .bloque6 .bannernewsletter-wide{--wpr-bg-02b5e19b-568c-40ab-b792-8ce22726ea41: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/edm-logo-cuadrado.png');}#navigation ul.nav li.tv a{--wpr-bg-300c5df7-256f-42ba-a5ba-bfaff0be61cf: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-8b48d9ce-1e50-444b-b43b-cdb70e0ad7fe: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-3cb7e6e9-e7c6-44db-9be2-660235160ce4: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-1a989318-4b15-4aa2-89e1-cf744a983125: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-41a833ce-07d9-440e-9c14-8bd572ee7055: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-e8966c45-7ac1-42e6-8861-a982522617c5: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-918ff3c1-b835-4d01-8466-5d06ae778281: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-704fb62e-6530-4c4b-b324-0ed734b23444: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#footer-widgets .footer-widget-2 #recent-posts-2 h3:before{--wpr-bg-b5e7bac4-9cbd-4bb7-bb8a-0568a3b2f8eb: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/woman.svg');}#footer-widgets .footer-widget-3 #archives-2 h3:before,#footer-widgets .widget_media_video h3:before{--wpr-bg-57bf57f1-f05c-4fad-b76b-e21c393b2a93: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/board.svg');}.woo-sc-box.alert{--wpr-bg-2bbc424b-88fb-484d-af51-0c98fea834bb: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-box.download{--wpr-bg-c14b3d4e-ca34-474a-b19c-2ec36b4c858b: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-box.tick{--wpr-bg-5887ec67-649a-412f-b64c-5aedc35e8124: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-box.info{--wpr-bg-8b06bfc5-697d-454f-bcb6-03a36fd3e88b: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-box.note{--wpr-bg-5a3c8c6c-f139-4cd6-ab72-f769175aa752: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-info{--wpr-bg-7210b303-2b55-4915-ba33-03ed0f9327b8: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}a.woo-sc-button span.woo-download{--wpr-bg-4279bb91-bf8a-43b1-80ed-580066941bd2: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}a.woo-sc-button span.woo-tick{--wpr-bg-8d64bbd8-be2a-46d6-8cf9-1e51de30ef7e: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}a.woo-sc-button span.woo-note{--wpr-bg-e3dabb14-ece3-4a41-82f7-582a2921b2a8: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-alert{--wpr-bg-4dff8b50-f274-46e2-b601-a10fa9d34a48: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-quote p{--wpr-bg-af83645d-4938-401d-bf41-3fa03a115f9c: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/quote.png');}.woo-sc-ilink .download{--wpr-bg-cc6eeff5-b8b9-4df4-8ecf-4d0735be07ba: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-ilink .tick{--wpr-bg-9100040c-27f6-48c0-a389-a9b1e38ef7f3: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-ilink .info{--wpr-bg-468e98b2-caca-4fbf-849e-142e6670a68b: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-ilink .note{--wpr-bg-37405251-95a7-4564-8e6b-6c884b3fc995: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}.woo-sc-ilink .alert{--wpr-bg-aa5a5f5b-ce83-42ac-83a7-f86c317bf337: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.shortcode-toggle h4 a{--wpr-bg-47b0b62b-c3ca-48a8-9916-f2938841e931: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-close.png');}.entry .shortcode-unorderedlist.tick ul li,.shortcode-unorderedlist.tick ul li{--wpr-bg-6f9a6a0f-d255-4560-8869-841d97c04335: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-tick.png');}.entry .shortcode-unorderedlist.red-x ul li,.shortcode-unorderedlist.red-x ul li{--wpr-bg-3bbc3432-def5-495e-9671-2aaaa35d4acd: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-red-x.png');}.entry .shortcode-unorderedlist.bullet ul li,.shortcode-unorderedlist.bullet ul li{--wpr-bg-11af8011-ca26-466e-8cec-855ecf1abb91: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-bullet.png');}.entry .shortcode-unorderedlist.green-dot ul li,.shortcode-unorderedlist.green-dot ul li{--wpr-bg-1fea96f0-719a-4630-ba5f-3c3c6ec6c73e: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-green-dot.png');}.entry .shortcode-unorderedlist.arrow ul li,.shortcode-unorderedlist.arrow ul li{--wpr-bg-94ba255b-f5ff-41e9-864c-dd599fc49932: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-arrow.png');}.entry .shortcode-unorderedlist.star ul li,.shortcode-unorderedlist.star ul li{--wpr-bg-b03f05b3-8420-4536-9ee9-5315611517c1: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-star.png');}.shortcode-toggle.closed h4 a{--wpr-bg-fe2b5faa-4af4-4313-ba7a-f0c4acfae6cc: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-open.png');}.rll-youtube-player .play{--wpr-bg-bfa9702c-460d-4aec-9d76-6e03d5cf686a: url('https://esenciademarketing.es/wp-content/plugins/wp-rocket/assets/img/youtube.png');}

mayo/2026

. La Generación Z (Gen Z o centennials) en España no solo habita un ecosistema digital si no que lo…

Agentes de IA en marketing: el día que el “contenido” dejó de ser el punto

Por José Fernández Tamames | director del Master Universitario en Analisis de Datos en UNIE

mayo/2026

. Durante meses, muchos equipos de marketing se han contado una historia tranquilizadora: la inteligencia artificial sirve para producir más…

Menú

Gen Z y la política del algoritmo de la rebeldía

Agentes de IA en marketing: el día que el “contenido” dejó de ser el punto

esencia de marketing newsletter

Nuestros últimos tweets

Últimos artículos

Canal TV