Autor: Lidia García-Bouza directora del Máster en UNIE

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mayo/2026

. La Generación Z (Gen Z o centennials) en España no solo habita un ecosistema digital si no que lo…

El cerebro en oferta: el poder del neuromarketing en Black Friday

Por Lidia García-Bouza directora del Máster en UNIE

diciembre/2025

El “Black Friday” ha trascendido su etiqueta de simple evento comercial para convertirse en un fenómeno de estudio de…

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Gen Z y la política del algoritmo de la rebeldía

El cerebro en oferta: el poder del neuromarketing en Black Friday

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