Etiqueta: Estrategia de Marca | Esencia de Marketing

.mejs-overlay-button{--wpr-bg-08bed104-0d21-49a3-8a51-d79000984c78: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.mejs-overlay-loading-bg-img{--wpr-bg-01e306af-a89e-412b-89fd-5afaba13bed6: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.mejs-button>button{--wpr-bg-2d0280c5-4170-433c-9dd5-43254adccf44: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.tp_recent_tweets li{--wpr-bg-f455474f-4658-47f0-bb3f-2dcc4ba8af1e: url('https://esenciademarketing.es/wp-content/plugins/recent-tweets-widget/assets/tweet.png');}.pp-form-wrapper select{--wpr-bg-822aedd6-04a1-424b-aad7-4c7f3c6246a0: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/frontend/arrow-down.png');}a.pp-button-social-login .ppsc-google{--wpr-bg-90d64586-d74b-434d-b993-2b9b7098d48f: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/google.svg');}a.pp-button-social-login .ppsc-vk{--wpr-bg-23cf9ecf-43e0-462f-b3be-41cb6524e8f1: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/vk-fa.svg');}a.pp-button-social-login .ppsc-microsoft{--wpr-bg-75c1f2b2-04c4-4d72-8b28-8899df6a4207: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/microsoft.svg');}a.pp-button-social-login .ppsc-amazon{--wpr-bg-6373b8f2-42c9-4975-94a4-a298d3a4e187: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/amazon.svg');}a.pp-button-social-login .ppsc-yahoo{--wpr-bg-a1f22670-e5ff-4b17-8dc0-5ca4911f081a: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/yahoo.svg');}a.pp-button-social-login .ppsc-wordpresscom{--wpr-bg-ad47bfd7-9b64-472e-8eec-abf53170a7a4: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/wpcom.svg');}a.pp-button-social-login .ppsc-facebook{--wpr-bg-d8b4cb92-eb5a-4d7a-921a-f4645b672d64: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/facebook.svg');}a.pp-button-social-login .ppsc-twitter{--wpr-bg-ae911fd5-8a61-4d36-9cdb-c0dc5a03def0: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/twitter.svg');}a.pp-button-social-login .ppsc-linkedin{--wpr-bg-ce956a73-64ba-43e8-ad9d-e2f0f1a62098: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/linkedin.svg');}a.pp-button-social-login .ppsc-github{--wpr-bg-b9eeebe0-49e2-4568-a387-fd2f41ab2ed9: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/github-fa.svg');}.youtube_channel .ytc_thumb>span:before{--wpr-bg-54731ce5-0b5e-42ac-9601-f936d8d3657b: url('https://esenciademarketing.es/wp-content/plugins/youtube-channel/assets/img/yt_play.png');}#portfolio a.thumb:hover{--wpr-bg-6ac77099-86f0-43e8-840f-e74f44307a39: url('https://esenciademarketing.es/wp-content/themes/canvas/images/portfolio-hover.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-a7388434-7259-435a-b70a-c5d1590c4907: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-1abd8678-bc8f-4a8c-ba8e-56725e95567d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-22f7eee7-b43f-4692-a03f-88bfd86d4484: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-c97dcd92-f5f6-43c3-bcc5-ca037af3e37a: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-f3bba45d-a60e-4dfc-8647-9ad8d6b3b4c7: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-8ef53863-fa99-442a-8515-39aafc3885da: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-69252dc5-5dab-4b74-ab7d-e341cd26daac: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-ebf2c14c-a706-4d77-ab19-97a24ab8533d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-3ce81dba-80eb-4a27-962d-9fb326d2a156: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-8978b398-5496-4c36-9521-679e3f7f5462: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-4de5a196-6fb9-4b73-9c15-763d9b9445f3: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-1b7966fa-bf89-4f4f-a162-b425fdef4a80: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#header .header-widget .widget_search .searchform button{--wpr-bg-998c5980-f050-499f-87b9-069d7b591c53: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-buscar.png');}.home .bloque6 .bannernewsletter-wide{--wpr-bg-19aa7f46-0402-45d2-8b01-8ef0eecb15b5: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/edm-logo-cuadrado.png');}#navigation ul.nav li.tv a{--wpr-bg-33601c55-7cde-4ed9-a81e-1b108d591d26: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-6bc968db-14b2-4015-93aa-262d83b35858: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-dca75946-0291-4458-9c30-09b6e97f533a: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-80380abe-e4b7-4962-970c-4c739a11c83e: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-6d6fe59b-39de-4bce-8e5d-3454101095aa: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-b996e631-fb42-4277-a6da-6909deb332ea: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-daba4d75-ca10-40ba-acb5-18809072a481: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-8cae1383-2291-4f0f-8c17-044b2e45cca3: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#footer-widgets .footer-widget-2 #recent-posts-2 h3:before{--wpr-bg-79d30135-cde8-494a-9acc-b67f4a05d2a3: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/woman.svg');}#footer-widgets .footer-widget-3 #archives-2 h3:before,#footer-widgets .widget_media_video h3:before{--wpr-bg-bc3daf3d-ae3e-4d8f-8322-41fabb27c425: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/board.svg');}.woo-sc-box.alert{--wpr-bg-5f1cfc00-d5d6-4d6c-8fdc-639b1bf2e65a: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-box.download{--wpr-bg-0a41c281-31a0-4a57-b86d-e2176e22f303: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-box.tick{--wpr-bg-88036fe6-126b-4999-8413-f91469325d54: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-box.info{--wpr-bg-e6a08483-108c-436a-8575-c49ecbf17a66: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-box.note{--wpr-bg-61ad99c1-5100-4c0d-9a0a-f83c7f2038db: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-info{--wpr-bg-8df77c9e-73bd-4e75-bda0-1dc6743a0113: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}a.woo-sc-button span.woo-download{--wpr-bg-ff144eea-ca65-413b-96e2-3f4fa760e381: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}a.woo-sc-button span.woo-tick{--wpr-bg-07d9e336-0168-45d6-9001-6018386e3b61: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}a.woo-sc-button span.woo-note{--wpr-bg-10caad93-aceb-4a4f-8879-96937a7ec0ad: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-alert{--wpr-bg-7fd209b3-6a56-4ed9-83cd-cdeb4576c1c3: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-quote p{--wpr-bg-797ce36d-f6c0-49de-a4c2-e4277f5ea0de: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/quote.png');}.woo-sc-ilink .download{--wpr-bg-78ab04cf-d14c-4542-bacb-db108c870e2b: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-ilink .tick{--wpr-bg-75371f30-3a5e-47ca-9a19-ac069942e788: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-ilink .info{--wpr-bg-71780739-edd0-42bc-bab2-06dcebe3eae1: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-ilink .note{--wpr-bg-346c4fc2-6720-4ccc-94d1-172fa8e80d9f: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}.woo-sc-ilink .alert{--wpr-bg-d66b3558-347b-4ee7-83d0-544806e98bf3: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.shortcode-toggle h4 a{--wpr-bg-d1bd50db-809e-4ff1-aaff-4ce093517fc1: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-close.png');}.entry .shortcode-unorderedlist.tick ul li,.shortcode-unorderedlist.tick ul li{--wpr-bg-db1c6b5e-c4a2-4abc-8822-68ec445ad131: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-tick.png');}.entry .shortcode-unorderedlist.red-x ul li,.shortcode-unorderedlist.red-x ul li{--wpr-bg-5e83781c-b05f-47b4-9773-c1dae17e7234: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-red-x.png');}.entry .shortcode-unorderedlist.bullet ul li,.shortcode-unorderedlist.bullet ul li{--wpr-bg-1d3634e4-19b6-4b60-a373-a3094a1add82: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-bullet.png');}.entry .shortcode-unorderedlist.green-dot ul li,.shortcode-unorderedlist.green-dot ul li{--wpr-bg-c0c744ba-f0cc-4ec5-a88c-9e0ed0f1b429: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-green-dot.png');}.entry .shortcode-unorderedlist.arrow ul li,.shortcode-unorderedlist.arrow ul li{--wpr-bg-195132d6-44f0-4ea2-956d-4cb78528a846: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-arrow.png');}.entry .shortcode-unorderedlist.star ul li,.shortcode-unorderedlist.star ul li{--wpr-bg-d8b90b3b-333f-424c-b08c-3159df27a94a: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-star.png');}.shortcode-toggle.closed h4 a{--wpr-bg-7f1e8fab-41f3-400c-96ce-5014085ac000: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-open.png');}.rll-youtube-player .play{--wpr-bg-3886a0f8-1cef-46cd-aebd-c56fe1041b44: url('https://esenciademarketing.es/wp-content/plugins/wp-rocket/assets/img/youtube.png');}

Menú

Best Global Brands 2023 observa una desaceleración en el crecimiento de las marcas

Por Redacción B.H.

noviembre/2023

Las marcas desaceleran su crecimiento ante un panorama de incertidumbre e inestabilidad. Se trata de las principales conclusiones que se…

Interbrand incorpora a Ned Colville como nuevo Global Director of Human Truths

Por Redacción B.H.

octubre/2023

Interbrand ha nombrado a Ned Colville nuevo Global Director of Human Truths. Este fichaje forma parte de la apuesta de…

BrandPulse conclusiones: Entrevista a Ricardo Pérez, kantar y Aurea Galindo, Aebrand

Por Mar Heras |

diciembre/2022

Recientemente se ha presentado BrandPulse 2022, el V Estudio sobre la Salud del Branding en España, iniciativa desarrollada por la la…

Las marcas que forman la “superliga” de BGB equilibran poder y responsabilidad. Por Nancy Villanueva

Por Nancy Villanueva | CEO de Interbrand, Iberia & Oriente Medio

noviembre/2022

Nancy Villanueva, CEO de Interbrand para Iberia & Oriente Medio . La nueva edición de Best Global Brands (BGB) confirma…