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mayo/2019

En el libro, Marca País, un País como Marca, escrito por el fundador y CEO de MARCO de comunicación, Didier…

SCOPEN, se hace con el oro como representante del Festival Cannes Lions 2018

Por Redacción B.H.

noviembre/2018

SCOPEN está de enhorabuena. Por segunda vez, ha obtenido el oro al galardón “Festival Representative of the Year 2018” del…

La marca Caribe, la marca que no existe

Por Fernando Barrenechea | consultor de marca

abril/2017

Pocas regiones en el mundo generan asociaciones tan directas, claras y positivas como el Caribe. Estoy seguro de que, ha…

Marketing internacional: Por qué el vino español no cuaja en Hong Kong

Por Mar Heras |

septiembre/2015

La respuesta es muy sencilla: carece de reconocimiento. Su principal debilidad es que no existe una imagen muy definida de…

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Marca País, un País como Marca

SCOPEN, se hace con el oro como representante del Festival Cannes Lions 2018

La marca Caribe, la marca que no existe

Marketing internacional: Por qué el vino español no cuaja en Hong Kong

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