Autor: Víctor Peirat Mata | Esencia de Marketing

.tp_recent_tweets li{--wpr-bg-a43e565a-1bd7-4308-9b0a-82f7f6e9c12f: url('https://esenciademarketing.es/wp-content/plugins/recent-tweets-widget/assets/tweet.png');}.pp-form-wrapper select{--wpr-bg-03e7247e-aa8a-411f-89ac-23846a341f23: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/frontend/arrow-down.png');}a.pp-button-social-login .ppsc-google{--wpr-bg-24823686-6897-4f78-953c-b9f200213c3b: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/google.svg');}a.pp-button-social-login .ppsc-vk{--wpr-bg-e2baa063-3158-4942-a185-02b7d5e23567: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/vk-fa.svg');}a.pp-button-social-login .ppsc-microsoft{--wpr-bg-52766c74-0ada-4349-a29a-4f33b7f8d0a1: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/microsoft.svg');}a.pp-button-social-login .ppsc-amazon{--wpr-bg-ae717b4b-265c-4e37-8313-56615be87676: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/amazon.svg');}a.pp-button-social-login .ppsc-yahoo{--wpr-bg-b97f922a-700c-4c52-9a2f-d06113f747ed: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/yahoo.svg');}a.pp-button-social-login .ppsc-wordpresscom{--wpr-bg-7c321810-c54c-4213-8374-b4cde5a4fbcc: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/wpcom.svg');}a.pp-button-social-login .ppsc-facebook{--wpr-bg-2e96ce5c-2010-4d34-a563-02456b37c98b: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/facebook.svg');}a.pp-button-social-login .ppsc-twitter{--wpr-bg-d456f08f-bd1f-4b13-be9a-b31a7a7fefc7: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/twitter.svg');}a.pp-button-social-login .ppsc-linkedin{--wpr-bg-73b38bb6-706b-4188-9ddc-77f159314061: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/linkedin.svg');}a.pp-button-social-login .ppsc-github{--wpr-bg-1667a81a-28cd-43b6-85c9-f33f45dcd4db: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/github-fa.svg');}.youtube_channel .ytc_thumb>span:before{--wpr-bg-baa6507a-09ad-43db-94fc-ad32fb483a5d: url('https://esenciademarketing.es/wp-content/plugins/youtube-channel/assets/img/yt_play.png');}#portfolio a.thumb:hover{--wpr-bg-f960e0ad-a3b4-4ee7-a67c-aedb4001b16d: url('https://esenciademarketing.es/wp-content/themes/canvas/images/portfolio-hover.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-34370e91-cd4e-4d98-b9ec-8306ef2ff94d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-b6829a2e-aaac-4ee2-a6d9-ac5270024d75: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-d11728fd-5b38-4412-812d-8ccf0d2524db: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-7a774d21-6a19-405c-875b-896e48f8a77c: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-3fc224a0-17bf-4f4b-ab91-6c4df274b29d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-3ed0c48c-287f-4823-bc79-f98f2cb9d7da: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-5c6252cf-8ca7-40eb-8f2a-2138766ae94e: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-a130ce45-aaf3-4f9d-84cd-1bb0472e5149: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-12e796b7-0393-415b-9c4f-0cf963aa1f0d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-d3dd2697-7664-405d-ac73-81521a6580df: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-e4642f90-ab01-4440-a86a-1f432d54e803: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-324150dc-9115-4a6b-b093-2c53862304c5: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#header .header-widget .widget_search .searchform button{--wpr-bg-e10d4c9c-7065-4332-97d3-0e2548691080: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-buscar.png');}.home .bloque6 .bannernewsletter-wide{--wpr-bg-446dd6ae-5aec-4284-8604-6dacdb2448c6: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/edm-logo-cuadrado.png');}#navigation ul.nav li.tv a{--wpr-bg-4ac28c3c-9b17-4862-827a-554261407e7b: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-618a0990-4edf-4297-aca4-5e31ec772528: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-e4f33ee2-b165-4633-b6c4-024c9d4319d0: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-7382dfef-9359-4276-ba1a-18de45b25533: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-eb4e2906-15b0-42ac-85c8-233e379fa579: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-d4e93951-0287-452f-b70f-620a8e195d57: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-4d2b5101-fe5f-457d-81fa-cf267f46fe76: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-dda9e581-b89c-41e9-81b7-cade7467cad4: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#footer-widgets .footer-widget-2 #recent-posts-2 h3:before{--wpr-bg-4be94a84-b049-4d3d-9316-4539e55c6268: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/woman.svg');}#footer-widgets .footer-widget-3 #archives-2 h3:before,#footer-widgets .widget_media_video h3:before{--wpr-bg-6eda00e3-0fd4-4e3b-87de-6f1d654a312d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/board.svg');}.woo-sc-box.alert{--wpr-bg-d85555e7-6857-4725-82c8-d79e9b285fb2: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-box.download{--wpr-bg-4bb626ba-6adf-477c-a9b2-4502ce8e5134: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-box.tick{--wpr-bg-d9ed0abc-2ffa-44f8-b62d-5c8841c81b2d: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-box.info{--wpr-bg-5717584d-a405-435d-9ce1-a90ea5560e2b: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-box.note{--wpr-bg-1ef05444-2571-47fc-9212-c1008bb3c91e: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-info{--wpr-bg-cc4c912d-f9dd-421c-b532-080ab77f55e6: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}a.woo-sc-button span.woo-download{--wpr-bg-25e6a4a6-ce38-4bc5-908f-dc4a10afd3b0: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}a.woo-sc-button span.woo-tick{--wpr-bg-c0f3701b-0733-4687-90e5-45670ed522c2: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}a.woo-sc-button span.woo-note{--wpr-bg-6d82b1c5-c481-4129-8486-5ff37f93acc8: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-alert{--wpr-bg-984c9732-03af-43b0-a015-b64e9ed6437e: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-quote p{--wpr-bg-3ff7564a-4e3d-43a7-b016-6ce68f02f2db: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/quote.png');}.woo-sc-ilink .download{--wpr-bg-5d107fe0-6a39-4f8a-b10e-ba6adfc08d0d: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-ilink .tick{--wpr-bg-ee5dc6f6-5556-404a-9617-8c6deb7dea78: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-ilink .info{--wpr-bg-e46a7fb9-145b-41ff-a6dc-6d954423ddc9: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-ilink .note{--wpr-bg-cdcc1002-3977-4210-9b98-77cff447c185: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}.woo-sc-ilink .alert{--wpr-bg-c4495a5b-589b-4702-bf6e-100da39b5925: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.shortcode-toggle h4 a{--wpr-bg-d6956ff2-5c4b-47bc-bf4b-b0e20caae8a9: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-close.png');}.entry .shortcode-unorderedlist.tick ul li,.shortcode-unorderedlist.tick ul li{--wpr-bg-82eeed24-b9e1-4061-a7f4-56e844f7d979: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-tick.png');}.entry .shortcode-unorderedlist.red-x ul li,.shortcode-unorderedlist.red-x ul li{--wpr-bg-68bc91bc-1c12-4e50-9f30-0399bedfbe00: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-red-x.png');}.entry .shortcode-unorderedlist.bullet ul li,.shortcode-unorderedlist.bullet ul li{--wpr-bg-991a92e4-8853-40aa-b3db-62fc5e222df3: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-bullet.png');}.entry .shortcode-unorderedlist.green-dot ul li,.shortcode-unorderedlist.green-dot ul li{--wpr-bg-d690d191-ec16-4fe0-861a-8b936faa1fb1: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-green-dot.png');}.entry .shortcode-unorderedlist.arrow ul li,.shortcode-unorderedlist.arrow ul li{--wpr-bg-c005af4d-7d3c-440b-b4bf-e68e0c2e4a9c: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-arrow.png');}.entry .shortcode-unorderedlist.star ul li,.shortcode-unorderedlist.star ul li{--wpr-bg-6c2885c9-69ee-49c5-a082-edce523be859: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-star.png');}.shortcode-toggle.closed h4 a{--wpr-bg-073c9259-f285-48ef-9c05-56c2b477af36: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-open.png');}.rll-youtube-player .play{--wpr-bg-8427c86d-aa54-423f-bb3e-f78285c52c60: url('https://esenciademarketing.es/wp-content/plugins/wp-rocket/assets/img/youtube.png');}

Menú

Prohibir redes sociales a menores de 16 años: lo fácil es proteger, lo eficaz es educar

Por Víctor Peirat Mata | director del Máster de Marketing Digital y profesor de Redes Sociales y Nuevas Plataformas de Contenido en UNIE Universidad

marzo/2026

El debate ya está sobre la mesa en España. El presidente Pedro Sánchez manifestó públicamente la intención de avanzar…

Redes sociales: cuando funcionan como asesores

Por Víctor Peirat Mata | director del Máster de Marketing Digital y profesor de Redes Sociales y Nuevas Plataformas de Contenido en UNIE Universidad

febrero/2026

. Durante décadas, la información se buscaba en periódicos, libros, expertos o, más recientemente, en Google. Hoy, sin embargo, una…

Menú

Prohibir redes sociales a menores de 16 años: lo fácil es proteger, lo eficaz es educar

Redes sociales: cuando funcionan como asesores

esencia de marketing newsletter

Nuestros últimos tweets

Últimos artículos

Canal TV