Etiqueta: Investigación de Mercados | Esencia de Marketing

.mejs-overlay-button{--wpr-bg-a946db59-d472-41f1-ba96-c1f70c4c755c: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.mejs-overlay-loading-bg-img{--wpr-bg-c467e77b-a0c6-48d6-9fbd-89755056e3f1: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.mejs-button>button{--wpr-bg-3c991cd2-867a-4242-8066-10a928234db6: url('https://esenciademarketing.es/wp-includes/js/mediaelement/mejs-controls.svg');}.tp_recent_tweets li{--wpr-bg-47bf202b-8d09-444e-895a-d3dfb7f627d5: url('https://esenciademarketing.es/wp-content/plugins/recent-tweets-widget/assets/tweet.png');}.pp-form-wrapper select{--wpr-bg-31b0b00c-1164-4927-b972-bb8baa41df74: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/frontend/arrow-down.png');}a.pp-button-social-login .ppsc-google{--wpr-bg-c1bf4b50-3535-40cf-9313-9f21cd118a06: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/google.svg');}a.pp-button-social-login .ppsc-vk{--wpr-bg-6f84a198-8826-4775-bcb8-a09faf4f0bc3: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/vk-fa.svg');}a.pp-button-social-login .ppsc-microsoft{--wpr-bg-7f1b6075-09ef-43d2-b0b4-f7850667657b: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/microsoft.svg');}a.pp-button-social-login .ppsc-amazon{--wpr-bg-b69a254a-cbe4-41d1-aa79-24bc72882aeb: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/amazon.svg');}a.pp-button-social-login .ppsc-yahoo{--wpr-bg-20a92518-706e-4dc3-9db5-45294d61c244: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/yahoo.svg');}a.pp-button-social-login .ppsc-wordpresscom{--wpr-bg-a2f37f1c-503a-46c6-a5f2-1c7cb17cb12f: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/wpcom.svg');}a.pp-button-social-login .ppsc-facebook{--wpr-bg-17210494-423e-4731-affc-dea80c868eef: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/facebook.svg');}a.pp-button-social-login .ppsc-twitter{--wpr-bg-e314d7e7-5959-4cf5-b3ed-38ffe0ba6e42: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/twitter.svg');}a.pp-button-social-login .ppsc-linkedin{--wpr-bg-6cc30530-a1fb-4f9b-af0a-37ec8b940f60: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/linkedin.svg');}a.pp-button-social-login .ppsc-github{--wpr-bg-5f016dcb-ddd3-4ad9-ba87-1be6bd06c7f0: url('https://esenciademarketing.es/wp-content/plugins/wp-user-avatar/assets/images/social-login/github-fa.svg');}.youtube_channel .ytc_thumb>span:before{--wpr-bg-59e09f48-32e8-4284-97d9-475cb61d3432: url('https://esenciademarketing.es/wp-content/plugins/youtube-channel/assets/img/yt_play.png');}#portfolio a.thumb:hover{--wpr-bg-fbd8795a-c70a-43ec-89d4-b2dfb600630f: url('https://esenciademarketing.es/wp-content/themes/canvas/images/portfolio-hover.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-2cb3a3b8-25fa-48a1-84b8-d6ad280d4f01: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-45cd5291-c597-42e2-8588-2398f569ffa4: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-4cedb8ae-ff66-43a6-921e-39a97642f8b9: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-4b4037c8-39da-41c1-ada4-b880e4e78971: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-2302140c-994d-41a9-9fb0-6aa5ee0e5d76: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-48c157eb-c7da-4f8f-8785-27259f2f32af: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-e0454a99-ab74-41fb-a921-34cb42e595dd: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-6e3e5955-061e-41de-b9c9-9a9b0616164f: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-5b107701-6f7d-4624-af8c-4a556cb4c047: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav>li.tv:hover a{--wpr-bg-cd9c1444-b988-4156-bd77-b3560092d37b: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-ea71a90d-6c91-49ee-aa96-9386e81d520b: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}ul.nav li.tv a{--wpr-bg-f0628c8c-4bb7-4fd8-a37c-fba0d4e2c94b: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#header .header-widget .widget_search .searchform button{--wpr-bg-71b9b051-c9c8-4c84-8d67-e469a5100cb3: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-buscar.png');}.home .bloque6 .bannernewsletter-wide{--wpr-bg-ebee02c5-a3d6-4c6f-ae35-b4e7cc158b48: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/edm-logo-cuadrado.png');}#navigation ul.nav li.tv a{--wpr-bg-df4fa54e-2ec9-4bc5-9c9f-9f2a748a82c2: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-be7de3f6-b952-4a32-8f4b-37752aff842c: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-bf5b3a31-e266-4557-9f00-9b313c61675e: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-e3e37aff-eb82-4866-916a-64682ece7c90: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-818d2a20-b13f-4f38-965c-71f0c88fd8a1: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-5b0e40b0-d367-4f4c-9608-6985821c282d: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-1d33739f-e71e-4ae7-b761-f9c92a6aa65e: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#navigation ul.nav li.tv a{--wpr-bg-af8fc13c-9c79-4896-afab-41199ba148fa: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/ico-tv.png');}#footer-widgets .footer-widget-2 #recent-posts-2 h3:before{--wpr-bg-c5366974-126d-4365-9fec-bb910bf8580c: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/woman.svg');}#footer-widgets .footer-widget-3 #archives-2 h3:before,#footer-widgets .widget_media_video h3:before{--wpr-bg-f270c07e-f333-4a86-8531-44c0ed377d72: url('https://esenciademarketing.es/wp-content/themes/edm/assets/images/board.svg');}.woo-sc-box.alert{--wpr-bg-f365f405-3d7a-4bb6-a721-ca11955384a1: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-box.download{--wpr-bg-5032476d-eb00-4413-9bf6-f7ceeadd3144: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-box.tick{--wpr-bg-cf2cb5f1-26e8-45ea-8bdc-7e5e1dd77bf3: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-box.info{--wpr-bg-953fbb52-607b-4576-b8b5-03e441e15ee6: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-box.note{--wpr-bg-49377906-46fb-44ff-b896-08325ab17b0a: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-info{--wpr-bg-ff7c9fc5-18b8-4b21-95da-ed634b527166: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}a.woo-sc-button span.woo-download{--wpr-bg-fa242668-46e8-4c54-bc51-779fce1a9650: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}a.woo-sc-button span.woo-tick{--wpr-bg-65e4d03c-405a-4e72-8fc0-7f37020608a8: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}a.woo-sc-button span.woo-note{--wpr-bg-d42c0240-e338-472c-bbe1-1845e3fb72ce: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}a.woo-sc-button span.woo-alert{--wpr-bg-ebff2d7b-700e-4db0-8440-b82e9501d8a6: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.woo-sc-quote p{--wpr-bg-cb0e239b-0a85-4d0f-9df9-91c0403e4a06: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/quote.png');}.woo-sc-ilink .download{--wpr-bg-6a170d64-508b-40a0-9b10-6790fec82c6d: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-download.png');}.woo-sc-ilink .tick{--wpr-bg-d13b5169-9ad1-4164-a7ae-88007833cd19: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-tick.png');}.woo-sc-ilink .info{--wpr-bg-03a98e40-498f-4b58-af61-6c7659e7faff: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-info.png');}.woo-sc-ilink .note{--wpr-bg-a3a1d012-b9f9-45fa-a7ec-5657308eaa08: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-note.png');}.woo-sc-ilink .alert{--wpr-bg-9271a181-9b72-4b55-99c4-c6b8c770a776: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/ico-alert.png');}.shortcode-toggle h4 a{--wpr-bg-e0b2c3f7-d1e7-42e8-8ffc-463f07b03df7: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-close.png');}.entry .shortcode-unorderedlist.tick ul li,.shortcode-unorderedlist.tick ul li{--wpr-bg-180d50dd-740f-44ce-88ea-54e93bc46f9c: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-tick.png');}.entry .shortcode-unorderedlist.red-x ul li,.shortcode-unorderedlist.red-x ul li{--wpr-bg-a6aa0826-f67d-48bb-88c7-6173742fa3c0: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-red-x.png');}.entry .shortcode-unorderedlist.bullet ul li,.shortcode-unorderedlist.bullet ul li{--wpr-bg-79a03708-bad4-4174-8eed-feb0d875e411: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-bullet.png');}.entry .shortcode-unorderedlist.green-dot ul li,.shortcode-unorderedlist.green-dot ul li{--wpr-bg-24686799-285c-4f8f-bf62-2db093a6aa39: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-green-dot.png');}.entry .shortcode-unorderedlist.arrow ul li,.shortcode-unorderedlist.arrow ul li{--wpr-bg-db8447b5-d8da-4d93-a41f-95bb8262de0b: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-arrow.png');}.entry .shortcode-unorderedlist.star ul li,.shortcode-unorderedlist.star ul li{--wpr-bg-7b46e98b-e2cc-4f4b-947e-76ca337202f7: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-star.png');}.shortcode-toggle.closed h4 a{--wpr-bg-e23c2beb-edc6-4190-b5b7-7f648e5ff00e: url('https://esenciademarketing.es/wp-content/themes/canvas/functions/images/shortcode-toggle-open.png');}.rll-youtube-player .play{--wpr-bg-3a06d93f-ce9f-4a52-b33e-9b5cffe850e4: url('https://esenciademarketing.es/wp-content/plugins/wp-rocket/assets/img/youtube.png');}

Menú

Marketing en tiempos aún víricos

Por Gustavo García-Mansilla | Director Ejecutivo del Msc. in Marketing and Digital Media, ESCP Business School

mayo/2022

. Imagine el lector que un ser querido ha pasado por una situación traumática con secuelas psíquicas notables y algunas…

Ranking de marcas en España que tienen más éxito en YouTube

Por Redacción B.H.

febrero/2021

Red Bull, IMC Toys, BBVA, PlayStation España y Epic Games son las marcas cuyos canales en español en YouTube lideran…

Índice de Expectativas de los Directores de Marketing (IEDM): el optimismo gana terreno con un 44% para el primer semestre de 2021

Por Redacción B.H.

diciembre/2020

Esta mañana se ha presentado el Índice de Expectativas de los Directores de Marketing (IEDM), en su XXIX oleada, de…

Estudio AMES: la inversión en marketing caerá un 17,3% en 2020

Por Redacción B.H.

octubre/2020

Los resultados del Estudio AMES 2019, Análisis del Mercado de la Inversión de Marketing en España, en su décima edición…